The art & science of signal-based selling (feat. Chris Walker)
In conversation with Chris Walker, CEO and Founder of Passetto and host of the Revenue Vitals podcast.
In this episode, we go deep on signal-based go-to-market touching on:
Market trends pushing a signal-based approach
How to measure signals performance
How to identify the right signals
Evolution of signals
GTM efficiency
Team design
And a lot more!
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