Micronar - The Core Model - Are Halland
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The Core model breaks through complexity by zooming in on one “core” at the time. It lets stakeholders from different silos in the organization work together to prioritize content and functionality hands-on in a core workshop. Through this process they develop a shared understanding of how business strategy, user needs, inbound marketing, conversion optimization, behavioural psychology and content design should fit together – across both digital and analogue channels.
The method consists of a simple sheet of paper and a large group workshop format, surrounded by a simple process and philosophy. It was invented in 2006, and it has been tested in the trenches and refined through thousands of projects across industries, sectors and borders ever since.
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