Podcast Ep. 28 – Content modelling beyond the tech: User needs first w/ Michel Andrews

Published: 10 January 2024
on channel: OmnichannelX
15
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In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators’ usability, and why not everything needs heavy modelling.

What you will learn:

The common challenges faced in creating and implementing a content model
How to strike a balance between technical requirements and content creator usability
Real-world examples of what to model and what to reference externally
The evolving nature of content models and their role in digital transformation.


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