Podcast Ep. 31 – Navigating the Digital Asset Management landscape w/ Thomas Stilling
In this candid conversation, host Noz Urbina sits down with Thomas Stilling, as they delve into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences.
The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in DAMs, and the importance of effective governance and change management in maximizing the potential of digital assets.
This episode offers valuable insights for professionals grappling with the complexities of digital asset storage, findability, and efficient use in a multi-faceted digital environment.
What you will learn:
The fundamental purpose of DAM systems, their differences from CMS, and how they’ve evolved to become a cornerstone in omnichannel experiences
Explore the advancements in AI within DAM systems, including automated tagging and its implications for efficiency and findability of digital assets
Importance of governance and strategic management in effectively utilizing DAM systems, especially in environments with diverse and extensive digital assets
Insights into how DAM and CMS can be integrated for streamlined workflows and the challenges of managing diverse types of digital assets, including text-heavy documents and multimedia
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