How to Fit GenAI in Your Social Strategy
GenAI is changing the marketing landscape. A study by Capterra found that 67% of marketers believe GenAI tools can replace humans for advanced tasks in marketing departments. Will the marketing department be completely run by AI in the future? Social marketing thought leader Pam Didner doesn’t think so. She predicts a future where social media markets will collaborate with AI, rather than being replaced. Find her insights here: Link to article
Pam Didner does think, however, that social media marketers should be thoroughly trained in using GenAI: “Eventually, your ability to use AI in social media marketing will be a given,” she says. “People will just say, you need to have that skill set, no matter what.”
Discover all the insights on Capterra: https://www.capterra.com/resources/fu...
0:35 - Intro
1:16 - Common use cases of GenAI on social media
2:35 - What is holding businesses back from using GenAI
3:48 - Eliminating doubts about using GenAI for social media marketing
4:19 - Why GenAI would be better than people at creating social media posts
5:45 - How GenAI will change the social media specialist role
9:17- The hardest part of adding GenAI to your social media strategy
10:33 - What marketers should do first if they want to update their social strategy
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