Quality Control & Trust When Using AI
One of the biggest concerns of marketers when it comes to using GenAI is the quality and the reliability of the content it produces. A Capterra study found that 67% of respondents are concerned their company’s GenAI-generated social media content could be spreading misinformation that could harm their company. Social marketing thought leader Pam Didnder shares her knowledge about how to create AI policies and processes to safeguard social content quality: Link to article
“The key is to train everyone on how to avoid putting your company at risk or expose it to potential liability,” says Didner. “Some risks may be higher than the others. Rather than worrying about it, let’s communicate and make sure everyone takes their responsibility seriously.”
Discover all the insights on Capterra: https://www.capterra.com/resources/fu...
0:30 - Intro
1:07 - Worries about the way GenAI is used in social media marketing
2:18 - The challenge of maintaining human creativity when using GenAI
4:28 - Quality assurance steps that should be taken when using GenAI
7:46 - Key elements that should be included in AI user policies
10:45 - How to make sure GenAI is used responsibly by agencies
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