Uplevel Your Customer Experience with Social Media
Bombarding potential customers with advertising on social media can lead to ad fatigue. In fact, 39% of online shoppers worldwide have blocked specific social ads in the last year. So, how should retailers use social media to attract customers? CX futurist and author Blake Morgan shares her insights: Link to article
Morgan believes that traditional advertising is on the way out. Instead, retailers should focus on offering their customers content that is useful, on being of service, providing value, and enriching people's lives. How can retailers create the right content strategy for social media?
Discover all the insights on Capterra: https://www.capterra.com/resources/cu...
0:28 - Intro
1:01 - The importance of social media in your CX strategy
3:57 - How are brands missing the mark on social media
5:32 - How can retailers avoid ad fatigue
7:09 - How can companies provide a better CX on social media
7:27 - What software can retailers use to uplevel their CX on social
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