The Power of Referral Programs
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why? That’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one. In this video I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand partnerships, events and others.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
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