Content marketing is used by 53% of companies. If your small business isn’t one of them, you’ve fallen behind and you are leaving money on the table. In this video I share a simple 5 step guide to getting started with content marketing. Content marketing is better than traditional advertising in that when you run regular ads, you pay, they run and they end. Content marketing lasts forever and compounds its positive effects on your business and new business funnel over time. Developing content is a long-game but it is worth the struggle and patience it takes to do it. I know, it built my agency business
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
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