Content creation is a 2 way street
Building a powerful personal brand is undeniably the most important thing any entrepreneur or creative professional can do to guarantee their future relevance and financial success. But building a personal brand can be a complex undertaking with myriad steps to take and milestones to achieve. In this video, I will introduce you to a proprietary strategic tool I’ve invented called the Personal Brand Wheel (PBW) that creates a visual framework of this process and gives you a method to track your goals, activities and analyze your progress over time.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
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