HubSpot 101: Object, Events and Properties ft. Bryan Ossa
In this episode of the SprocketPod, hosts Cameron Collins and Mark Lerner dive deep into HubSpot's CRM functionalities with guest Brian. They discuss the intricate details of HubSpot objects, events, and properties, reflecting on the transition from Discord to Slack and the massive growth of the Sprocketeer community. The conversation also touches on the future of business and revenue operations, the introduction of new HubSpot features like the data modeling tool, and some hot takes on where HubSpot might be headed. The episode rounds off with a fun hypothetical on who could be the best keynote speaker for the upcoming Inbound event. Join the Sprocketeer community on Slack and tune in for more insights every Friday!
00:00 Welcome to SprocketPod
00:11 Introducing the Hosts and Guest
00:31 The Growth of Sprocketeer Community
01:08 Reflecting on Past Experiences
02:44 Preparing for Inbound Event
04:32 Discussion on HubSpot Objects
05:46 Understanding Custom Objects
15:03 Events vs. Properties in HubSpot
18:37 Recent Changes and Features in HubSpot
27:27 Sandbox and Demo Portals
31:07 The Need for HubSpot Experts
31:26 Recent HubSpot Updates and Betas
32:37 Speculations on HubSpot's Future
33:58 Enterprise Focus and Feature Trickle-Down
35:51 HubSpot's Positioning and Market Strategy
39:00 The Evolution of HubSpot Workspaces
42:17 Consolidation of Tools in HubSpot
46:53 The Future of RevOps
53:23 Keynote Speaker Wishlist for Inbound
57:01 Final Thoughts and Episode Wrap-Up
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