The business of re-branding poop | Isabel Petty, Head of Digital Product at TUSHY
oday, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.
Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:
How important digital leadership is in product and the problem-solving strategies she’s employed to grow product
How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust
How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings.
00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro
Links and References
LinkedIn: / isabelpetty
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-ma...
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/vi...
What does LogRocket do?
LogRocket provides AI-first session replay and analytics that surface the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com.
Watch video The business of re-branding poop | Isabel Petty, Head of Digital Product at TUSHY online without registration, duration hours minute second in high quality. This video was added by user LogRocket 29 October 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 7 once and liked it people.