Survive & thrive the product growth revolution | Aakash Gupta, CPO, Product Growth
Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers.
Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it.
00:00 Intro
02:47 Aakash’s product journey and lessons learned
08:00 The archetypes of product leaders
15:13 The founder experience
20:37 Career growth and challenges of becoming a VP
22:07 Lessons from ThredUP and leadership evolution
24:03 The reality of executive responsibilities
26:38 Misconceptions about leadership
32:09 The rise of growth product management
35:37 Navigating diverse growth strategies
38:33 The Law of Sh*tty Click-Throughs
42:41 Outro
Links and References
LinkedIn: / aagupta
Product Growth website: https://www.news.aakashg.com/
Substack: https://substack.com/@aakashgupta
Medium: / aakashgupta
Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl
Founder Mode by Paul Graham: https://www.paulgraham.com/foundermod...
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