Transforming and modernizing brands with Scott Lux, EVP
Today, our guest is Scott Lux, Vice President of Global e-commerce and Technology at Esprit, a retail apparel and fashion company.
Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has affected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.
00:00 Intro
04:18 Evolution of e-commerce
08:20 Salesforce and SaaS platforms
09:57 Customer experience and brand strategy
16:11 Challenges in modern e-commerce
35:56 Advisory roles
38:41 Conclusion
Links
/ scottlux
https://blog.logrocket.com/product-ma...
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