How Big Brands Turn Social Data to Insights Panel - Seattle Interactive Conference 2012
Social Data Panel
Julie Rezek, Wunderman (Moderator)
Ariel Dos Santos, Microsoft
Adam Schoenfeld, Simply Measured
Anil Batra, KBM
How Big Brands Turn Social Data to Insights
How do large brands listen and engage with millions of customers and billions of conversations across social channels to gain measurable business insights? Learn from leading marketers who have created industry changing models that support their product launches and major campaigns. How are they communicating the impact of social media to executives and establishing consistency in measurement across a large enterprise? What works/ doesn't work? How are they measuring success and what can marketers learn from them? What's next?
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