Creating Content for the Snapchat Generation w/ Nicole Longo - SIC 2020
Session Speaker: Nicole Longo, Snap Inc, Head of North America Business Marketing
Session Title: Creating Content for the Snapchat Generation
Description: While the whole world is wondering what’s next, there is one community that has always kept the future on their minds. A community where friends talk to each other face to face, hop on video calls with family all around the world, read hours of curated news from trusted content partners, and inspire each other to turn their ideal world into reality. We call them the Snapchat Generation. When you take a closer look, Snapchatters aren’t just glued to their phones — they’re shaping the world in amazing new ways. Walk away with actionable insights on how to craft messaging that will resonate with this influential and change-making generation.
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