We’re Always Wrong: Testing Your Way to Big Ideas w/ Elise Davis & Rachel Hofstetter | SIC 2020
Session Speakers: Rachel Hofstetter Chatbooks / CMO
Elise Davis Facebook / Head of Mobile and Connectivity, Creative Shop
Session Title: We’re Always Wrong: Testing Your Way to Big Ideas on Social Media
Description: Testing on social media is typically used to evaluate the success of a creative campaign. But what if we could use it to develop big ideas? In this session, we’ll discuss how to test strategies and concepts, structure a test on social media, and evaluate results to inspire creative development. Also join to hear a case study and example of how Chatbooks used prototyping and platform testing to co-author a business-changing creative idea with their audience, well before the production or media dollars were spent.
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