How Does an SSL Certificate Affect SERPs?
In this video, you’ll hear some of the following:
Google has over 200 search engine ranking factors that it actively considers before ranking any website in the search engine results pages (SERPs).SEO experts rarely know how certain algorithms actually work. Google has safeguarded this information to avoid SEO manipulation and overtaking search engine rankings with unfair means. Google confirmed that websites with an SSL certificate (https://) would get an added advantage in the search engine results pages (SERPs). When a visitor visits an https:// website, the SSL certificate ensures that whatever information is shared, it will not be leaked to anyone. The encrypted connection protects the information.
How does it affect search engine rankings?
1. A boost in search engine rankings
2. Improving SEO by improving the user experience
So, make sure that you have an appropriate SSL certificate for your site and that it is 100% encrypted and safe for your site visitors.
Hear more by watching the full video!
#SSLcertificate #SearchEngineRankings #GoogleAlgorithms
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