ππππππ πππ πππππ - ππ¨π° ππ ππ§π¨π°!
Thousands of leaked documents gave us the insight weβve been waiting for, so letβs hear the four biggest takeaways the worldβs most respected SEO experts learned:
1. Writing helpful, evergreen content is the best thing you can do to build brand authority.
2. Prioritize user experience in everything that you do, and regularly update your content.
3. Stay updated with Googleβs updates and statements. Duh.
4. And perhaps the biggest takeaway. With big brands dominating, do yourself a massive favor and find alternative channels and niche keywords to target, and become less dependent on search engine algorithms and their changes. In short, expand your visibility beyond Google.
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