Smart Bidding: Basics and best practices | Google Ads
Smart Bidding optimizes ad spend for conversions when you pick the right strategy, set the right targets and conversion action, and focus on the metrics that matter to you.
00:01 Smart Bidding: Basics and best practices
00:43 Pick the right Smart Bidding strategy
02:14 Set the right targets
02:21 Pick the right conversion goals
03:14 Best practices for assessing performance
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