Google tag installation: Using gtag.js (with Google Ads and Analytics)

Published: 02 August 2024
on channel: Google Analytics
40,620
258

In this video, we'll walk you through how to add the Google tag to your website using gtag.js.

We'll cover:
Finding your Google tag ID in Google Ads and Google Analytics
Step-by-step manual installation instructions for your website's head tag
Adding "destinations" to send your data to multiple Google products
Troubleshooting tips with Tag Assistant and Tag Diagnostics

Chapters:
00:00 - Intro to Google Tag options
00:36 - Finding your Google Tag
1:41 - Installing the Google Tag
2:28 - Adding destinations
3:09 - Recap and next steps

Whether you're a beginner or just need a refresher, this tutorial will get you up and running with gtag.js in no time! Don't forget to stay tuned for our next video on setting up Google Tag Manager.

Related Resources:
CMS installation instructions / companion videos:
https://support.google.com/tagmanager...
Tag assistant:
https://support.google.com/tagmanager...
Tag diagnostics:
https://support.google.com/tagmanager...

Tags:
gtag.js, Google tag, Google Analytics, Google Ads, website tracking, website analytics, tag installation, data tracking, tag manager, web development, SEO, digital marketing


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