Traffic Sources in Google Analytics

Published: 17 August 2023
on channel: Google Analytics
31,934
343

Traffic sources describe where your traffic originates (e.g., Google, Baidu, Bing), the medium by which users arrive at your site/app (e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports.

Chapters:
0:00 - Introduction
0:45 - Source, medium, campaign, and channel group
2:08 - Traffic source dimensions
4:34 - Acquisition reports
9:16 - Conclusion

Resources:
Join the Google Analytics Discord server →   / discord  
Learn more about traffic sources → https://support.google.com/analytics/...
Learn more about channel groups → https://support.google.com/analytics/...
Learn more about the demo account → https://support.google.com/analytics/...
Subscribe to the Google Analytics channel →    / googleanalytics  
Instructor →   / matt_landers  

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #trafficsources


Watch video Traffic Sources in Google Analytics online without registration, duration hours minute second in high quality. This video was added by user Google Analytics 17 August 2023, don't forget to share it with your friends and acquaintances, it has been viewed on our site 31,934 once and liked it 343 people.