Google Tag Manager variables explained (built-in & user-defined)
Learn what variables are in Google Tag Manager and how to use them to unlock powerful tracking and analysis capabilities for Google Analytics and Google Ads! Mastering variables allows you to:
(1) Improve Google Analytics data: Track website interactions with greater detail, segment your audience more effectively, and gain deeper insights into user behavior.
(2) Enhance Google Ads performance: Dynamically personalize your ads, improve conversion tracking, and optimize your campaigns for better results.
This tutorial covers everything you need to know to start using variables effectively in your GTM implementation.
Chapters:
0:00 Understanding Variables in Google Tag Manager
0:14 Introduction to Variables
0:45 Enabling Built-in Variables
1:01 Examples of Built-in Variables
1:27 Creating User-Defined Variables
1:57 Examples of User-Defined Variables
2:20 When to Use Each Type of Variable
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