Mastering Email with AI [AI Engage Summit 2024]
While AI excels in many areas, crafting the perfect email is still a challenge — but it doesn’t have to be. In this session, you’ll discover how to craft emails that get noticed and read. You’ll learn how to write compelling subject lines, structure sentences for optimal readability, and strategically use links and buttons to boost click-through rates — all with the help of AI. Discover an effective method to ensure your emails will be read, using a blend of human insight and AI assistance, and based on proven email reading patterns.
As an exclusive bonus, attendees will gain access to a custom GPT based on the principles in Mailed It!, empowering you to write emails that get results, whether you’re drafting them yourself or prompting your AI tool to do the heavy lifting.
Presenter: Dayana Kibilds
VP of Strategy, Ologie
Host of Talking Tactics
Dayana is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.
Presenter: Ashley Budd
Senior Marketing Director, Cornell University
Ashley is a senior marketing director at Cornell University. She works remotely for the university from her hometown Saratoga Springs, where she lives with her partner, daughter, and two beloved peach trees.
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