Driving the AI Change [AI Engage Summit 2024]
Explore five key strategies for leading AI-driven change on your campus, grounded in proven change management theories. Focusing on the unique challenges of enrollment marketing, Carrie will use real-world case studies to demonstrate how to guide your team in exploring AI, overcoming the hurdles of new technology, and implementing solutions that propel your institution forward. Whether you’re looking to enhance student recruitment efforts or optimize your enrollment marcomm strategies, this session will equip you to lead successful, AI-powered initiatives—all while applying foundational change management principles to ensure smooth transitions and lasting impact.
Presenter: Dr. Carrie Phillips
Chief Communications & Marketing Officer, University of Arkansas, Little Rock
Course Instructor of Lessons in Leadership
Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock, where she excels in telling the university’s incredible story. Blending creativity with analytical prowess, Carrie is driven by a deep curiosity to solve challenges in higher education. With a doctorate from Texas Tech University, where she focused on how regional public universities use marketing efforts to address the enrollment cliff, Carrie brings a wealth of experience and knowledge to this course.
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