AI-Driven Personalization [AI Engage Summit 2024]
Explore how the team at Siena harnessed AI to craft personalized communications that resonate with students and parents throughout the college search and decision-making process. You'll gain insights into specific AI-driven tactics we've implemented to tailor messaging and enhance engagement. Whether you're looking to refine your current strategies or explore new possibilities, this talk will provide you with actionable examples and lessons learned from our journey with AI-powered personalization.
Presenter: Allison Turcio
Assistant Vice President for Enrollment and Marketing, Siena College
Host of The Application
Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
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