The Power of Design Intuition: Balancing Instinct & Insight w/ Margaret Cyphers | SIC 2020
Session Speaker: Margaret Cyphers, UX & Creative Director, Google Workspace
Session Title: The Power of Design Intuition: Balancing Instinct & Insight
Description: How do you balance the need for data and validation with design, beauty, and emotion? What are the guardrails that reduce risk but allow innovation to thrive? Design innovation can’t be derived from data alone – it takes intuition and insight, the irreplaceable drivers behind brand perception and user experience. Underestimating the value of design can lead to uninspired products that miss the mark. Learn when to lean in on instinct and emotion and how to deliver truly exceptional product experiences.
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