The 95%: What People Outside the U.S. Think About — Well, Everything at SIC2013
The 95%: What People Outside the U.S. Think About — Well, Everything
Presenters: Jeffrey Foster, Seattle Wunderman Network & Ben Sadler, Seattle Wunderman Network
Session recorded at the Seattle Interactive Conference 2013
In this session with two of Seattle Wunderman Networks global strategy leads, you'll hear an overview of the six dimensions of culture developed by Geert Hofstede, Dutch Professor of Organizational Anthropology, and why they are important to the world of interactive. You'll come away with ways to start using the dimensions of culture in your communication strategies and interactive-product development, and you'll learn about methods to step back from a US-centric view of the world in order to help land your messaging, product, or other interactive work in non-US cultures.
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