Lyft launches 'Rider Verification' program to enhance driver safety
Rideshare company Lyft launched a new pilot program that will kick into gear on Thursday to provide drivers with more security.
The ‘Rider Verification’ program will verify a passenger’s identity before a driver picks them up. According to a news release, the company will test the program in nine cities: Seattle, Detroit, Jacksonville, Houston, Atlanta, Phoenix, Chicago, Denver, and Miami.
Rider Verification works by cross-referencing rider information with third-party data sources to confirm the person requesting a ride is who they claim to be.
According to Lyft, it will be seamless for most riders. Most will be verified passively and won’t need extra steps. Under the pilot program, drivers can view a rider’s name, verification status, rating, and profile photo before accepting a request.
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