What are the Functions of Marketing Channels Intermediaries?
All business are in the business of adding or creating value! A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
Marketing channel are useful tool for management as it is the "how to" get the products to the end-user (consumer) and is crucial to creating an effective marketing strategy.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
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Video Content
0:00 - Introduction
0:14 - Why are Marking Channels Important?
convenience - the state of being able to proceed with something without difficulty.
1:47 - What are the Functions performed by Channels Intermediaries?
1:56 - What are Transactional functions performed by Channels Intermediaries?
2:40 - What are Logistical function performed by Channels Intermediaries?
3:22 - What are Facilitating function performed by Channels Intermediaries?
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Came across a great saying:
“Without logistics the world stops.” - Dave Waters
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Additional Reading
Marketing channel
https://en.wikipedia.org/wiki/Marketi...
Distribution Channel
https://www.investopedia.com/terms/d/...
Marketing intermediaries: the distribution channel
https://www.britannica.com/topic/mark...
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School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44
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