SWOT Analysis of Ritz Carlton & Shangri La Hotels
In this video, lets put theory into practice and take a deeper look at the SWOT analysis for Ritz Carlton & Shangri La.
A SWOT analysis is often part of strategic planning, as It can help us better understand our business & work out what areas need improving.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction to Ritz Carlton & Shangri La Hotels
0:57 - Strengths (Internal Strategic Factors)
1:07 - What are Ritz Carlton Strengths?
Presence in the right locations
Employee quality
Synergy amongst stakeholders
Trust in employees
Guest feedback and appraisal system
1:34 - What are Shangri La Strengths?
Ambiance and serene atmosphere
Business Philosophy
Personal Service
Customer Loyalty programs
Effective brand communication strategy
2:04 Weaknesses (Internal Strategic Factors)
2:20 - What are Ritz Carlton Weaknesses?
Providing superior experience
Slow adaptation to competition
Sustaining the brand image
Keeping up with Changing Trends
2:48 - What are Shangri La Weaknesses?
Financial pressures
Environment and Ethical Issues
Lack of Work force diversity
brand awareness is limited to Asian market
3:07 - Opportunities (External Strategic Factors)
3:22 - What are Ritz Carlton Opportunities for business?
Increase in demand for luxury products
New product offering
Collaboration and Partnership
Expansion and consolidation
Social Responsibility
3:50 - What are Shangri La Opportunities for business?
Changing Market Trends
Reducing Cost of Market Entry
Expansion into new international Markets
Securing exclusive locations
4:11 - Threats (External Strategic Factors)
4:23 What are Ritz Carlton Threats to business?
Competition
Digital Channel’s
Community-based online platform
Increasing costs of operations
Decline in local and global travel industry
4:49 What are Shangri La Threats to business?
Political issues
Access to Credit
Diminishing Middle Class
Global disruptions caused by Covid-19
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Additional Reading:
The Ritz-Carlton Hotel Company
https://en.wikipedia.org/wiki/The_Rit...
Ritz-Carlton Mission and Vision Statements Analysis
https://mission-statement.com/ritz-ca...
Ritz Carlton SWOT Analysis, Competitors, STP & USP
https://www.mbaskool.com/brandguide/t...
SWOT analysis of Ritz Carlton
https://www.marketing91.com/swot-anal...
Shangri-La Hotels and Resorts
https://en.wikipedia.org/wiki/Shangri...
Shangri-La Hotels & Resorts - Geographical Expansion into USA
https://issuu.com/smalikaverma/docs/s...
Shangri-La Hotels and Resorts: Achieving Service Leadership SWOT Analysis & Matrix / MBA Resources
https://embapro.com/frontpage/swotcas...
Shangri La Hotels and Resorts SWOT Analysis, Competitors, STP & USP
https://www.mbaskool.com/brandguide/t...
SWOT analysis of Shangri-La Hotels & Resorts
https://www.marketing91.com/swot-anal...
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School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44
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