Internationalization Theories (UPPSALA, Network Model & Born Global)
In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization.
In this video lets explore UPPSALA, Network Model & Born Global, to better understand how organisations seek Internationalization.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
Video inspired by Internationalization Theories - Global Marketing
• Internationalization Theories - Globa...
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Video Content
0:00 - Introduction to Internationalization Theories
0:44 - Entering Foreign Markets (Definition of Internationalization Theory)
1:17 - Introduction to UPPSALA Internationalization Model
2:00 - What is UPPSALA?
2:43 - 4 Stages in the UPPSALA Model
3:04 - Let’s look deeper into the Uppsala model
5:01 - Introduction to Network Model
5:31 - What is Network Model?
6:10 - Key Features of the Network Model
7:00 - Introduction to Born Global
7:16 - What is Born Global?
Distinctive characteristics of Born Global
10:01 - Internationalization Summary
10:20 - Going Global
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Came across a great saying:
Communication is the key for any global business. - Anita Roddick
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Additional Reading:
Internationalization
https://en.wikipedia.org/wiki/Interna...
The Uppsala Internationalization Model and its limitation in the new era
https://www.digitpro.co.uk/the-uppsal...
Uppsala Model For Internationalizing
• Uppsala Model For Internationalizing
The Uppsala model of internationalization. A critical review
https://www.grin.com/document/458052
Category:Australian subsidiaries of foreign companies
https://en.wikipedia.org/wiki/Categor...
Uppsala Model, Transaction Cost Theory and Network Model
https://www.ukessays.com/essays/marke...
Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector
https://timreview.ca/article/532
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School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44
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