Why Generation V is the Only Audience That Matters w/ Amy Balliett | SIC 2020
Session Speaker: Amy Balliett Killer Visual Strategies / Co-Founder & CEO
Session Title: Why Generation V is the Only Audience That Matters
Description: Who has increasingly discerning tastes, abundant media savvy, attention spans shorter than a goldfish, and makes up 64% of any brand's audience today? The Visual Generation. Comprising millennials, gen-z, and even some gen-x, this populous group of consumers has changed the ways in which we all communicate and connect, while leaving the brands that don't change with them in the dust. To achieve meaningful engagements, you need to shift your attention to this growing consumer group and learn how to speak their visual language. Learn what types of visual content can help you build an emotional connection with and craft meaningful experiences for Gen-V. Discover how the Visual Generation differs in how they engage with content, and how your content can stand out from the crowd. Walk away with actionable, data-backed strategies for refining your visual content to ensure it performs well and drives engagement on every platform.
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