Designing for Collective Trauma w/ Alain Sylvain of Sylvain Labs | SIC 2020
Session Speaker: Alain Sylvain Sylvain Labs / Founder & CEO
Session Title: Designing for Collective Trauma
Description: What happens when we all experience trauma together? And how can brands help us overcome our shared sense of PTSD? On an individual level, trauma can crush our sense of wellbeing. But on a collective level, trauma takes on a whole new meaning. When society experiences an event that’s distressing for the collective, our individual stress is topped with a crisis of social identity. Our understanding of the world is disrupted, and our place within it can become lost. We’re feeling that more than ever in 2020 as society reckons with health and economic crises, continued police brutality, the passing of revered cultural heroes, trying new work, life and school routines, and actual fires blazing across the west coast. And that's just scratching the surface. Can brands have a role in helping society cope with its collective trauma?
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