Keynote: Sanaz Ahari, Google - How Viewability is Changing the Way We See Advertising
Keynote: Sanaz Ahari, Google
How Viewability is Changing the Way We See Advertising
There's a four-letter word in the online advertising industry: V-I-E-W. When brand marketers only pay for display ad impressions that are actually viewed by people, we'll see a dramatic and positive sea change in our industry. Join Google as we discuss the "V" word, and what viewability means for advertisers, publishers and the industry at large -- and how we can work together to keep this new standard transparent and open.
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