How to think about video ad sequencing
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your sequenced ads. Video ad sequencing has been shown to drive up to 74% lift in ad recall.
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Time stamps:
0:00 Intro
0:14 The rise of streaming video
0:48 What is video ad sequencing?
1:08 Why is video ad sequencing important?
1:45 Storytelling template 1: Tease, amplify, echo
2:08 Storytelling template 2: The direct shot
2:26 Storytelling template 3: The mini series
2:58 Storytelling template 4: The follow-up
3:15 Storytelling template 5: The lead-in
3:32 The importance of testing
4:08 Video ad sequencing overview
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