Google’s Vidhya Srinivasan and Alex Chen on how AI can expand your possibilities and potential
Vidhya Srinivasan, VP and GM of Google Ads, and Alex Chen, director of Google Creative Lab, shared the 2024 Cannes Lions stage to discuss how AI can unlock new opportunities for marketers. Watch for their tips and insights on how to explore and play with Google AI.
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00:00 Intro
00:30 Exploring creativity
00:55 What can you create with AI?
02:17 Matchmaker for information
02:49 Growth and efficiency at scale
03:16 You are the marketer
03:42 Creativity at scale
4:10 Closing
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