How to think about video ad sequencing
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your sequenced ads. Video ad sequencing has been shown to drive up to 74% lift in ad recall.
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly from the Google experts who develop, analyze, and oversee their creation. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
Watch more How To Think About videos here: • How To Think About
Time stamps:
0:00 Intro
0:14 The rise of streaming video
0:48 What is video ad sequencing?
1:08 Why is video ad sequencing important?
1:45 Storytelling template 1: Tease, amplify, echo
2:08 Storytelling template 2: The direct shot
2:26 Storytelling template 3: The mini series
2:58 Storytelling template 4: The follow-up
3:15 Storytelling template 5: The lead-in
3:32 The importance of testing
4:08 Video ad sequencing overview
Watch video How to think about video ad sequencing online without registration, duration hours minute second in high quality. This video was added by user Think with Google 25 August 2021, don't forget to share it with your friends and acquaintances, it has been viewed on our site 18,617 once and liked it 378 people.