Google Ads Tutorial for Beginners (Step-by-Step)
In this Google Ads tutorial, I'll show you how to run Google Ads as a beginner. I'll guide you step-by-step through the entire process of building your campaign. I'll explain how to find suitable keywords, create your ads as effectively as possible, set up conversion tracking, optimize your Google Ads campaign, and much more.
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Timestamps
👉 Part 1: Create Google Ads Account
00:00:00 - Introduction
00:01:14 - Create Google Ads account
00:03:08 - Adjust language settings
00:03:43 - Add people
00:05:04 - Set up payment method
00:06:32 - Add Google Ads voucher code
👉 Part 2: Create Google Ads Campaign
00:06:57 - Structure of Google Ads
00:09:11 - Create Google Ads campaign
00:12:20 - Define bidding strategy
00:14:59 - Choose advertising network
00:15:47 - Location settings
00:18:11 - Language settings
00:18:59 - Add target audience segments
00:21:47 - Additional settings
00:23:52 - Create ad group
00:24:55 - Keyword research
00:29:50 - Google Ads keyword options
00:34:28 - Create Google Ads ad
00:40:04 - Set advertising budget
00:42:01 - Pause Google Ads campaign
00:42:39 - Duplicate campaign & ad group
00:44:50 - Edit keywords and ads later
00:45:48 - Access asset details
00:46:22 - Create ad extensions
00:57:21 - Add negative keywords
01:02:52 - Search terms report & auction insights
👉 Part 3: Set up Google Ads Conversion Tracking
01:04:36 - Google Ads Conversion Tracking
01:06:53 - Install cookie banner
01:09:10 - Set up Google Tag Manager
01:11:04 - Add Google Ads Conversion Tracking ID
01:13:06 - Configure Conversion Tracking Opt-in
01:14:00 - Set up Google Ads Conversion for contact form
01:18:18 - Verify Conversion Tracking
01:21:04 - Set up Google Ads Soft Conversion
01:25:34 - Set up Google Ads Conversion for product sales
01:34:57 - Set up Google Ads Conversion for button click
01:40:29 - Verify Conversion Tracking
01:42:26 - Publish tags and triggers
01:42:56 - Primary and Secondary Conversions
01:44:33 - Create Conversion Group
01:46:07 - Customize columns
01:50:05 - Google Ads Quality Score
01:52:34 - Google Ads Recommendations
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✅ Links
Create Google Account - https://support.google.com/accounts/a...
Google Ads Account Structure - https://support.google.com/google-ads...
Keyword Match Types - https://support.google.com/google-ads...
Real Cookie Banner - https://moritzceglarek.com/real-cooki... * (20% discount with code “MORITZCEG”)
Google Tag Manager - https://tagmanager.google.com/
GTM4WP Plugin - https://de.wordpress.org/plugins/dura...
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#googleads #googleadwords #adwords
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