How to install GA4 and Google Ads Conversion Tracking in Shopify
In this video, I'll show you how to install Google Analytics 4 and Google Ads Conversion Tracking using Google Tag Manager on Shopify. Additionally, I'll demonstrate how to activate Consent Mode and set up tracking in compliance with data protection regulations.
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Contents
00:00 - Introduction
00:41 - Creating a Google Tag Manager Account
01:20 - Configuring Consent Mode V2 with Cookiebot
04:47 - Installing Google Tag Manager on Shopify
06:49 - Installing Google Analytics 4 on Shopify
10:57 - Setting up GA4 E-Commerce Tracking
13:58 - Verifying Shopify E-Commerce Tracking
17:49 - Setting up Google Ads Conversion Tracking for Shopify
23:05 - Verifying Google Ads Conversion Tracking
25:50 - Publishing Shopify Tracking
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✅ Links
Google Tag Manager - https://tagmanager.google.com/
Signing up for Cookiebot - https://support.cookiebot.com/hc/en-u...
GTM Consent Mode V2 - https://support.cookiebot.com/hc/en-u...
Google Analytics 4 - https://analytics.google.com/
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