Today Jenny is bringing you the inside scoop from the Becker’s HIT + DH + RCM Conference with a little help from Hedy and Hopp’s own Shelby Auer. Shelby discusses her experience at the conference, where they explored a wide range of healthcare topics, from digital health to IT, revenue cycle, and the patient experience. The conference featured diverse perspectives, including providers, highlighting the importance of cross-functional collaboration. She and Jenny dig into the themes of knowing patients as consumers, the role of AI in healthcare, and setting a solid marketing foundation. Speakers at the conference emphasized the need for convenience in healthcare and shared innovative approaches to patient care and referrals. Shelby rates her experience based on the thought-provoking content and valuable insights that were presented.
Upcoming Healthcare Marketing Privacy Events:
HIPAA, FTC & State Laws: What healthcare marketers need to know NOW!
In-Person Event – 10/24: https://bit.ly/3FawEJg
Live Webinar – 10/25: https://bit.ly/3tyhgUm
Connect with Jenny:
/ jennybristow
Connect with Shelby:
/ shelby-wanne
Connect with our favorite Becker’s HIT + DH + RCM speakers:
Donna Roach, Chief Information Officer, University of Utah Health
/ donnamroach
Tara Nooteboom, Head of Consumer Digital Strategy, UCI Health
/ tarajnooteboom
Brian Deffa, Chief Marketing Officer, LifeBridge Health
/ brian-deffaa-3330974
Jason Szczuka, Chief Digital Officer, Bon Secours Mercy Health
/ jasonszczuka
Bob Poznanovich, Chief Growth Officer, Hazelden Betty Ford
/ poznanovich
Jackie Effenson, Director of Digital Marketing, Houston Methodist
/ jackie-effenson-121090a
Ken Chaplin, System Chief Marketing Officer, City of Hope
/ kenchaplin
Christina Deidesheimer, Chief Marketing Communications Officer, Beebe Healthcare
/ christinadeidesheimer
James Watson, Senior Director of Marketing, St. Luke’s Health System
/ james-watson-885b8a6
Kristina Dover, Chief Marketing Officer, Mercy
/ kristina-dover
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