Redoing a Website? Where to Start.
If you a marketing leader or a member of a marketing team that is beginning the process of tackling a website rebuild, this episode is for you! Jenny shares five essential steps to focus on before you dig into the desired design of the website:
1. Centering your “why”: Understand why your website exists. Identify your primary, secondary, and tertiary audiences (e.g., patients, HR/recruiting, foundation) and define your calls to action.
2. Get tech savvy: Explore how current technologies can help streamline processes. Brainstorm new opportunities, like embedding a scheduling tool into service pages.
3. Design site architecture: Create a sitemap. Review current analytics to see what content works, what doesn’t, and identify content gaps.
4. Layer on SEO strategy: Ensure your website is easy for search engines to index. Pay attention to technical requirements and make sure the content flows well to rank better.
5. Develop a measurement plan: Decide how you will measure success, ensure compliance (e.g., patient privacy for analytics), and streamline reporting.
After these steps, you can move on to wireframing and designing, either with your internal team or a third-party vendor.
Connect with Jenny:
Email: [email protected]
LinkedIn: / jennybristow
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