6 Core Tenets of Using AI in Healthcare Marketing
In today’s episode Jenny talks about the six core tenets of using AI in healthcare marketing, including
1. Approach AI results with healthy skepticism.
“Hallucinations” are common with AI and it can be easy to assume the information you are getting is factual.
2. Do not use AI outputs as-is without reviewing and adjusting.
For example, if you have it generate an internal email, do not just copy, paste, and send. Make sure to read it and confirm it’s formatted (and reads) correctly.
3. Do not have AI create client deliverables.
You can have it assist with ideas or some content thoughts but the deliverable should still be yours. Use AI to help with a first draft, but then edit, edit, edit!
4. Be very clear in your ask.
Give AI clear directions, ask it to play a role, use specific language, ask for multiple versions, etc. The more information you give in the prompt, the better the result will likely be.
5. Ask for sources!
Remember to ask it to give you a confidence level along with its response. You can also ask it to provide sources and citations for the information in its result.
6. Keep privacy a priority!
Be careful sharing ANY data or information with these tools. Until we have a private space using one of these tools, anything you supply it with could be used for training its model.
Connect with Jenny:
/ jennybristow
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