The Everyman Archetype ☺️
THE EVERYMAN ARCHETYPE AT A GLANCE
❤️ CORE DESIRE: To belong
🎯 GOAL: To connect with others
💡 STRATEGY: Maintain a down-to-earth sense of being
💪 STRENGTH: Going with the flow in any situation
🌩️ WEAKNESS: Losing oneself while trying to blend in
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VIDEO CREDITS
🎨 CREATIVE DIRECTION: Kathy Borysiak
📹 VIDEO EDITING: Rhiannon Box
🎤 VOICEOVER: Gail Chaffee
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ABOUT THE EVERYMAN ARCHETYPE
Humble, dependable, down-to-earth, the Everyman is driven by the core desire to connect with others.
They’re considerate, respectful, and eager to please–always quick to offer a hand or shoulder to someone they care about. Unphased by status and uninterested in luxury, the Everyman is hard-working and unpretentious. They appreciate the simple things in life: a visit with loved ones. A good meal. A job well done.
They’re easy-going and flexible; friendly and inclusive. However, the Everyman’s sense of loyalty and desire to belong can be so strong that they may run the risk of losing themselves in an attempt to blend in with a group.
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WHY LEARN ABOUT ARCHETYPES?
Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content.
Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.
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