Creating a High School Mascot
In this movie, we create a high school mascot. From rough pencil sketches to refined drawings, we can construct precise vector artwork on top of Adobe Illustrator. We continuously art direct ourselves throughout the process and customize typography to lock up with our final design.
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0:00 Intro
00:44 Chp.1 • Bad Art
02:14 Chp.2 • Drawing Process & Reference
06:52 Chp.3 • Build in Pieces
12:30 Chp.4 • Art Directing Yourself
13:30 Chp.5 • Tonal Family Colors
14:59 Chp.6 • Shading & Highlight Details
17:50 Chp.7 • Choosing and Customizing Type
26:06 Chp.8 • Art Direction & Cleaning Up Artwork
29:00 Chp.9 • RAW vs Universal Colors
31:24 Chp.10 • Simplifying for One Color Assets
36:18 Chp.11 • Brand Assets & Brand Style Guide
38:32 Chp.12 • Usage Examples
39:15 Outro
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