Creating Vector Art: A Systematic Creative Process
I developed this creative session for the HOW Design Live conference. It covers five critical stages of a systematic creative process you can apply to any type of design project. I cover thumbnail drawing, shape-building tactics to create precise vector art, pairing typography and customizing it, choosing universal brand colors, presenting your ideas, creating additional assets to exceed client expectation, and final deliverables. All these methods can be used to improve your own creative workflow in Adobe Illustrator.
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0:00 Intro
01:09 Chp.1 • Stage 1: Drawing Designs
08:18 Chp.2 • Stage 2: Building Vector Art
09:17 Chp.3 • Building with Shapes & Strokes
19:48 Chp.4 • Think in Shapes, Build with Shapes
29:19 Chp.5 • Stage 3: Choosing Type & Colors
42:12 Chp.6 • Using Global Colors & Tints
49:06 Chp.7 • Choosing Universal Colors
54:19 Chp.8 • Stage 4: Present Designs & Creating Additional Assets
56:55 Chp.9 • Presenting with Brand Grids
01:08:41 Chp.10 • Stage 5: Delivering Final Artwork & Brand Style Guides
01:13:51 Chp.11 • Using Custom Scripts to Save out Assets
01:18:32 Chp.12 • Simplified and Comprehensive Brand Style Guides
01:24:23 Outro
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