Creating & Providing Brand Style Guides
In this movie, we'll review a handful of brand style guides I create and provide to my clients, whether they are independent, small businesses, or larger corporations. We'll cover the structure and information a style guide should contain to help a client retain brand continuity and prevent misuse by vendors and employees alike.
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Source files include: Sample Style Guide PDF Files
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0:00 Intro
00:23 Chp.1 • Reviewing Simplified Brand Style Guides
04:41 Chp.2 • Reviewing a Complex Brand Style Guide
05:30 Chp.3 • Brand Colors
06:05 Chp.4 • Brand Assets: CMYK, SPOT, B&W, REVERSED
07:49 Chp.5 • Design Rules
10:37 Chp.6 • Brand Typography
11:09 Chp.7 • Make sure to get your plug!
11:22 Outro
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