How to think about improving mobile site speed
Adrienne Clem, director of search ads growth, and optimization at Google, explains why mobile site performance and user experience is a critical component of online retail. She covers the mobile best practices that can help turn missed opportunities into checkout successes
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Time stamps
0:00 Intro
0:16 Why a great mobile experience is important
0:50 Start with site speed
1:12 Easy-to-use website
2:07 Privacy and automation
2:44 First-party data design
3:09 Testing never stops
3:32 Build on customer relationships
4:23 Recap
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