How Tech Startups Compete in the Digital Buyer’s Journey
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Enroll now in the free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups at http://www.gotomarket101.com
In this video, you’ll learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com
Contents
0:00 How Tech Startups Compete in the Digital Buyer’s Journey
0:50 B2B buyers research, compare options, and make purchase decisions differently
1:00 Most of B2B purchase decision happens before vendor engagement (Gartner)
1:11 B2B decision-makers prefer to make decisions digitally (McKinsey)
1:21 Thought leadership the key to customer engagement (LinkedIn + Edelman)
1:34 Know ideal customers better than they know themselves
1:44 Buyer personas
2:10 Computer Support Carolyn needs finance software for international clients
2:28 Google, LinkedIn, YouTube, and webinars with industry thought leaders
2:39 Account Executive Alan struggles to connect with leads
3:09 How Computer Support Carolyn navigates the digital buyer’s journey
3:19 Google search for best financial software for growing internationally
3:36 LinkedIn post: looking into financial software for growing internationally
3:46 Recommended YouTube channel for the financial software vendor
4:15 Webinar registration confirmation email and added to calendar
4:40 Gets information needed from Google, LinkedIn, YouTube, and webinars
4:59 Account Executive Alan frustrated: 43 voicemails and 117 emails
5:43 How salespeople use LinkedIn to get in front of potential customers
5:54 Necessary investments to compete and win in the digital buyer’s journey
6:22 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions.
SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey.
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