B2B Sales and Gatekeeper Role
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Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
In this video, you’ll learn why B2B sales teams still continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com
Contents
0:00 B2B Sales and the Gatekeeper Role
0:14 B2B sales teams frustrate prospects
0:17 The future of B2B sales
0:48 Dramatic changes in buyer preferences impact sales professionals
1:05 Gartner findings on B2B purchase decisions
1:18 McKinsey sees B2B decision-makers preferring digital
1:29 B2B Thought Leadership Impact Report from LinkedIn and Edelman
1:41 Sales professionals more selective about prospects and customers
2:01 Customer insight gives an unfair competitive advantage
2:16 Using technology to anticipate and accelerate sales processes
2:42 Enroll in Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions.
SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey.
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